Cadbury World

What will students see and do?

Cadbury World is located on the grounds of the original Cadbury factory but it isn’t a tour of the factory itself. Instead, Cadbury World offers a self-guided exhibition tour introducing visitors to the history, the making and the magic of Cadbury confectionery.

There are numerous areas of interest at Cadbury World, such as:
• 4D Chocolate Adventure: Ride the Crunchie rollercoaster and dive into liquid Cadbury Dairy Milk with Freddo and a whole host of Cadbury characters, as they whisk you away on an adventurous 4D cinema experience complete with motion seats.
• Manufacturing Area: Features interactive video stations that share how popular Cadbury brands are made, including Creme Egg, Buttons and Roses.
• The Gill Cocks Collection: Contains nearly 2,000 items of Cadbury memorabilia dating as far back as the 1800s, all of which have been donated by Gill Cocks, an enthusiastic curator.
• Making Chocolate Story: Here’s where you’ll find out how it’s made with a few additional surprises.
• Bull Street: Travel back in time to a recreation of Victorian Bull Street, the site where Quaker entrepreneur John Cadbury began the Cadbury business.
• Purple Planet: Play in chocolate rain, grow your own cocoa tree and chase Creme Eggs with this interactive screen.
• Cadabra: Enjoy a gentle ride through a chocolate wonderland full of familiar characters.
• Aztec Jungle: Travel 1,000 years back in time to Mexico, where you’ll discover the origins of the cocoa bean deep in the ancient tropical rainforest.
• The Cadbury Story: John Cadbury tells you the inspiring story of his early struggles to establish the business and introduces his sons, Richard and George.
• Chocolate Making: Choose a favourite treat such as marshmallows or fudge to add to a pot of warm liquid Cadbury Dairy Milk.
• Advertising Avenue: See how Cadbury’s advertising has been at the forefront of advertising, generating awareness, innovation and drumming gorillas.
• Have A Go: Learn how Cadbury chocolate was made as a chocolatier guides you through the traditional chocolate-making technique of tempering.
• The Bournville Experience: Discover the Quaker ethics of the Cadbury family and how the Bournville Village came to be built.
• Journey To Europe: Learn how Hernán Cortéz brought the cocoa bean back to this continent and how chocolate quickly became the drink of choice in high society.
• Green Screen: Choose from a selection of backdrops for a green screen photo opportunity.

How does the trip link to the curriculum?

With over 30 years of experience in welcoming groups of all ages and more than 2,000 school groups attending each year, Cadbury World offers a unique opportunity to discover the rich heritage of the nation’s favourite chocolate brand.

Students can see a variety of zones showcasing the chocolate’s history and creation process, expand their knowledge with a one-hour curriculum-linked educational session, and check out the 4D Chocolate Adventure cinema experience.

The full trip will take around four and a half hours and there are several covered marquees available for schools to use at lunchtime.

The educational sessions available include Design and Technology (KS1-3), Bean to Bar (KS1-2), The Maya (KS1-2), Aztecs (KS1-2), Victorians (KS1-2), Rainforests (KS1-2), Marketing Workshop and Extended Resource Package (KS3-4), Design and Food Technology (KS3-4), Geography (KS3-4), Marketing (KS4-5), Science (KS4), History (KS3), History (KS4), iMedia (KS4), Investigating Business (KS4-5), Leisure and Tourism Customer Service and Marketing (KS4) and Philosophy and Ethics (KS5).

Some of these educational sessions are also available virtually if you are unable to make it to the Cadbury World site, and the education team can create a bespoke workshop to cover other topics relating to Cadbury chocolate that are not included in the list.

Subjects covered

Details of risk assessment

Risk assessments for schools are available to download from the Cadbury World website. The site also offers two complimentary tickets for teachers who have booked a visit to do their own risk assessment.

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